Features:
Features:
The Supreme Facial Serum has it all and then some! You have been asking us to recreate the Ultimate Serum without propylene glycol, and this is our answer. Hyaluronic Acid allows this product to hold high quantities of other active ingredients. It is packed with all the essential nutrients that you need to fight back against the march of time. This power packed with the active ingredients of hyaluronic acid, DMAE, vitamin A, B, C and E, CoQ10 and alpha lipoic acid along with multifruits and the wonder oil meadowfoam.
Skin Types: Mature, dry, normal and combination. pH: 4.5 - 5.5
Directions for usage:
Moisturize your face and neck with serum every morning and/or night after you cleanse and tone. Serums are super packed with active ingredients. Always moisturize your face and neck in upward motions. Moisturizing is important for all skin types. In every step of skin care always use circular, upward motions with a gentle touch on your face. Don't help gravity by tugging down on your skin and remember that the skin on your face, especially around the eyes, is very delicate. The Supreme Facial Serum can be used on the neck, face and around the lips and eyes. This has been formulated to be an all in one product for you. It can be applied in the morning as a step just prior to applying makeup. It can be used at night alone or just prior to using a moisturizer.
Packaging Tips
This product should be packaged in a small, colored or opaque bottle with either a treatment pump or a flip top for resale. Great care should be taken to protect the product from air, heat and light to avoid discoloration.
In Depth Ingredient Information
Hyaluronic Acid is one of the most exciting ingredients on the market today. It is commonly added to cosmetics while in solution, which is 1 part hyaluronic acid to 99 parts water with added preservative. We have added 1% of the 100% undiluted hyaluronic acid to this product. Most products add 1% of hyaluronic in solution. The concentration level of hyaluronic acid in the Supreme Facial Serum is 100 x more concentrated than the majority of 1% hyaluronic acid products on the market. We have placed hyaluronic acid in the ingredient list at 1% but it is comparably much higher.
Hyaluronic Acid was discovered by Karl Meyer in 1934 and has been successfully used in personal care and wound healing. Until the 1990’s the only method of producing hyaluronic acid was extracting it from rooster combs. Currently there are two forms of hyaloronic acid on the market: one from rooster combs and the other by fermentation in the lab. Essential Wholesale only uses the vegan approved lab created version. Hyaluronic acid is naturally found in the extracellular matrix of human tissue. Topically applied hyaluronic acid forms an air permeable layer and penetrates into the dermis, thus boosting the elasticity and hydration of the skin. The protective breathable barrier on the skin locks in moisture which gives the skin a youthful appearance. The cuticular layer of the skin normally contains 10-20% water, however as we age it can drop to below 10%. Hyaluronic acid comes to the rescue with its unique ability to hold more than 1000 ml of water per gram of hyaluronic acid, which is a key factor in allowing the skin to retain more water. Amazingly, hyaluronic acid adjusts its moisture absorption based on the relative humidity in the air. It is the ideal ingredient in skin care products as it adjusts to the skin’s need for a moisturizing effect depending on the relative humidity of seasons and climate of an area. Hyaluronic acid also protects the epidermis by scavenging reactive oxygen species generated by ultra violet light which would normally cause sunspots.
Niacinamide is the biologically active form of niacin, Vitamin B3. Niacinamide (Vitamin B3) increases the rate of skin exfoliation and increases moisture barrier repair. Studies have shown it to be useful in increasing synthesis of collagen and lipids, inhibiting the transfer of melanosomes and decreasing inflammation. "Niacinamide is one of the vitamins that I believe we'll hear more and more about in the coming years. Already, topical 4% niacinamide has been shown to be beneficial in the treatment of papular and pustular acne in a 4% gel, as well as the improvement of skin cancer and its anti-tumor characteristics'' (Dr. Draelos). SOURCE: American Academy of Dermatology. Niacinamide is an amazing antioxidant that works for aging and acne related issues making it the perfect addition to the Supreme Facial Serum.
Pro-Vitamin B5 (dl-Panthenol), a humectant effective at counteracting the dryness that occurs in aging skin and increases the moisture retention capacity of the skin which allows dry skin to stay supple and elastic longer. It is anti-inflammatory and stimulates skin regeneration. Niacinamide and Panthenol improve the condition of the skin's moisture barrier, a function considered by dermatologists as critical to healthy skin.
If you haven’t read Dr. Nicholas Perricone’s #1 New York Times Best Seller, The Wrinkle Cure, Unlock the Power of Cosmeceuticals for Supple, Youthful Skin it is time to go pick up a copy. Even if you haven’t read it the chances are high that your customers have and they are looking for products containing the DMAE, Alpha Lipoic, Ester C and Vitamin E. Consumers are paying $95 to $250 for a 2 oz container of products using his methods. According to Dr. Perricone products containing DMAE, Alpha Lipoic Acid, Vitamin C Ester, Alpha Hydroxy Acids, Vitamin E and Retinol Vitamin A can create amazing results in the appearance of aging skin. DMAE is found in foods and can create an almost immediate appearance in the firming and tone of the skin. Vitamin C Ester is well known and long documented antioxidant that protects the surface of the skin from free radicals that can damage the skin. Alpha Lipoic Acid is the most powerful of antioxidants. It is able to benefit both the water and lipid portions of the skin. It is said to give the skin a “youthful and glowing appearance.” Retinol Palmitate (Vitamin A) nourishes the skin and assists in the “rejuvenation process that maintains a more youthful appearance.” Alpha Hydroxy Acids gently remove dead skin and provide an added antioxidant. In our formula we use the gentle and natural form of AHA’s that occur in natural fruit extracts. All of these ingredients work as a synergetic blend to create an effective and wonderful serum.
Ingredients/Technical Specs:
Ingredients: Rosa damascena (Rose) Distillate, Aloe barbadensis (Organic Aloe Vera) Juice, Kosher Vegetable Glycerin, Dimethylaminoethanol (DMAE), Emulsifying Wax NF, Limnanthes alba (Meadowfoam) Seed Oil, Vaccinium myrtillus (Organic Bilberry) Extract, Saccharum officinarum (Organic Sugar Cane) Extract, Acer saccharinum (Organic Sugar Maple) Extract, Citrus auranium dulcis (Organic Orange) Fruit Extract, Citrus medica limonum (Organic Lemon) Extract, Vaccinium macrocarpon (Organic Cranberry) Extract, Tocopherol (Vitamin E), Sodium Hyaluronate (Hyaluronic Acid), Ascorbyl Palmitate (Vitamin C Ester), Phenoxyethanol, CoQ10, Beta Carotene (Pro Vitamin A), Retinol Palmitate (Vitamin A), Alpha Lipoic Acid, DL- Thioctic Acid, d-Calcium Pantothenate (Panthenol Vitamin B5), Niacinamide (Vitamin B3), Daucus carota (Carrot) Oil, Lecithin, Xanthan Gum (Polysaccharide gum), Tetrasodium EDTA, Citric Acid
A Closer Look:
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It is common practice in the cosmetics industry to give the INCI name of Hyaluronic Acid for the 1% solution and disclose nothing else about the solution itself. According to the CTFA a supplier or manufacturer does not have to disclose any further information. We at Essential Wholesale believe that the right thing to do is to disclose all the information in order to allow our customers to make an educated decision. It is not possible for Hyaluronic Acid to be made into a solution and sold on the market that contains only water and Hyaluronic Acid. You will rarely see the preservatives or even the liquid creating the solution disclosed. That is because technically the INCI for Hyaluronic Acid 1% solution is Sodium Hyaluronate. But ethically Essential Wholesale does not feel comfortable doing business on this fine line. You can go find another supplier that will not disclose the preservatives, but no matter what, the preservatives are in there. There are a variety of preservative systems and solutions that are made to create any ingredient “in solution”. An ingredient “in solution” can mean that that ingredient is dissolved or dispersed in water, alcohol, propylene glycol, butylene glycol, glycerin, polysorbate and so forth. And the preservative system can be any of hundreds of preservative systems on the market.
The majority of the Hyaluronic Acid on the market today contains Phenonip and Water. A full disclosure of that ingredient list would be: Aqua (Water), Sodium Hyaluronate (Hyaluronic Acid), Phenoxyethanol, Methylparaben, Butylparaben, Ethylparaben, Propylparaben. This undisclosed information would cause a major problem for a company that believes they are paraben free. We ran several tests in order to find the mildest, safest method to preserve our Hyaluronic Acid Solution. We chose to preserve our Hyaluronic Acid Solution with Potassium Sorbate and Citric Acid (to adjust the pH) which created a stable, effective and paraben free product. There are many different preservatives that could be used. We could have put out our Hyaluronic Acid 1% Solution on the market without the full disclosure of the ingredients which is standard practice, but we feel strongly about allowing consumers to make educated decisions with ingredients that are fully disclosed.
When you ask your supplier about Essential Wholesales “Closer Look”, do not be surprised if they react violently and attack Essential Wholesale. Disclosing this information is not required and/or standard practice. Your supplier may honestly believe that they are being sold and reselling an unpreserved product, because they are resellers. We are manufactures and put the product into solution ourselves, therefore we are fully and completely aware of what it requires to create a stable, safe and effective product. For many years we have manufactured our own extracts and solutions because we wanted to avoid the unlisted ingredients that are common in such products. We have made a corporate decision to no longer assume that a customer knows exactly what a solution or extract entails. You will find “A Closer Look” popping up all over our site disclosing many of the cosmetic industries secrets. We are not disclosing these in order to make us look better, because we could sweep them under the carpet like some others. We are disclosing them to give the consumer 100% control in their decision making process.
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