The Aloe & Shea 3-1 Gel has 71% organic content.  The ingredients used allow the formulation to contain enough organic content to meet the over 70% standard.  The organic aloe and shea oil enhance this gel to make it user friendly for everyday repetitive usage.  This is a clear, viscous foaming gel that is comparable in look, feel and consistency to the most common shower gels, bubble baths and hand soaps on the market.  It is pH balanced for the skin and gentle enough to be used as a bubble bath, shower gel or hand wash.  This gel is paraben free.  This gel can be scented at .25 – 2%.  We highly recommend that you initially scent the product at the lowest percentage at first and increase the percentage if needed.  It is much easier to add more scent if necessary, but impossible to remove scent without adding more product.